Are you attracting couples with small spending limits? I think I found a way that you can still help them and not lose lots of money and time. If your client is unable to afford your $3000 wedding package or your $15,000 wedding package, what can you do?
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Plenty of wedding professionals have spoken to me regarding this issue, and I felt the need to address it today. Sometimes the best couples might just not have the right budget or even the money to hire you.
Maybe you feel like you should be helping them, yet their spending limit- limits you. Sometimes you just want to help especially if they are a charity or not-for-profit. Regardless, you just want to help them.
Here are a few ways you can help clients with a smaller spending limit.
Create custom service packages
If you really want to help a couple or a corporate client with a smaller spending limit or small corporate packages, offer custom created packages. Create one or two custom packages that you can offer to clients with small wedding budgets or corporate clients. Ensure you are up front and tell them you typically work with clients with much larger budgets but you will be making an exception.
Customize a wedding package or your packages that can accommodate them. For example, you may only be able to work for 4 hours instead of 8 hours on their event date. Or you might only be able to offer non-specialty linens if they want décor services.
Ensure you list everything that you will be offering and the client really needs to understand what is included and what is not. Any additional services are outside the package and will cost extra. Get signatures and initials to ensure both parties understand this.
Most of the time, the clients will upgrade services especially if you really work hard to work with, and for them. Do not over extend YOURSELF trying to assist a client.
Take on small spending limit clients during the low season
If you really want to work with clients with smaller spending limits, try to book them during your low season. Maybe you have no weddings in December, you can fill your calendar with a few budget-conscious clients.
You may suggest to clients with smaller spending limits into changing dates easily. I have been able to tell clients, that they could save a lot of money if they hosted a winter wedding or a Thursday wedding and this always works.
Book your high-paying clients first
Before you book any clients with small wedding spending limits; first book your main clients. If your target is to make 80,000- 100,000 then booking them first should be your priority. Work hard on booking the high-end clients as this is your bread and butter, and only then can you consider booking anything else.
Have a system in places, such as during your telephone interview to get the clients budget way before you meet for an initial consultation. This will eliminate any confusion or you would not be wasting anyone’s time.
How often do you work with couples with small wedding spending limits? Share your tips in the comments below.