Welcome to The Modern Groom where getting married is only part of the story.
Today’s groom is redefining what wedding style and modern masculinity look like. He is African, Black, Caribbean, Caucasian, South Asian, East Asian, Middle Eastern, Indigenous, mixed heritage and multicultural. He may be 25 and discovering his personal style, 45 and entering a new chapter, or 65 and proving that great style, romance and adventure have no age limit.
The Modern Groom is for all of him.
This is a sophisticated, energetic editorial destination celebrating men through fashion, grooming, fragrance, watches, travel, wellness, culture, relationships and the finer details of modern living.
THE SUIT, BUT MAKE IT PERSONAL
Forget the one-look-fits-all groom.
We explore bespoke tailoring, tuxedos, dinner jackets, destination linen, cultural formalwear, statement shoes and the accessories that transform clothing into personal style.
From a beautifully cut classic black tuxedo to African textiles, Caribbean influences, South Asian craftsmanship and contemporary European tailoring, heritage and luxury can exist beautifully in the same wardrobe.
We’ll meet the tailors, designers and style innovators changing how men dress for the aisle and everything that comes after it.
THE SCENT OF A MAN
Fragrance is invisible style.
Woody. Spicy. Fresh. Smoky. Oud. Citrus. Leather. Amber.
We explore the world of men’s fragrance—from established luxury houses and niche perfumers to emerging Black and multicultural fragrance brands.
What should you wear when you say “I do”? What scent belongs in your honeymoon suitcase? And can a fragrance become part of how your partner remembers your wedding day?
Absolutely.
WATCH THIS SPACE
A beautiful watch can mark more than time.
It can celebrate an engagement, wedding, promotion, milestone birthday or something passed from one generation to another.
From investment pieces and heritage maisons to independent watchmakers and attainable luxury, we look at watches worth knowing and the stories men attach to them.
THE GROOMING ROOM
Great grooming should never feel complicated.
Skincare for every skin tone. Beard care. Hair. Barbering. Shaving. Nails. Dental care. Fitness. Wellness.
And yes, we’re talking specifically about products and treatments that work for Black and brown skin and textured hair, alongside solutions for every man.
Because looking exceptional on your wedding day starts long before you sit in the barber’s chair that morning.
PASSPORT, PLEASE
Where are we going?
A honeymoon in the Caribbean. Safari in Africa. A Mediterranean escape. Dubai for five days of indulgence. Costa Rica for adventure. Italy for food and romance. A guys’ trip before the wedding or an unforgettable anniversary journey years later.
As a wedding, travel and lifestyle publication, The Modern Groom will travel.
We’ll explore hotels, resorts, destinations, luggage, aviation, cars, restaurants, golf, culinary experiences and adventures designed for men who want more from the journey.
THE CULTURE OF STYLE
Modern luxury isn’t about erasing where you come from. It’s about bringing it with you.
We’ll celebrate the African groom, the Black Canadian groom, the Caribbean gentleman, the South Asian groom, the Caucasian groom, the mixed-heritage groom and men whose wedding traditions bring several cultures together.
From clothing and ceremony to music, food, jewellery and family traditions, culture belongs in the luxury conversation.
MEN, MONEY & THE NEXT CHAPTER
Marriage isn’t only about planning a wedding. It’s also about building a life.
The Modern Groom will have grown-up conversations about money, careers, entrepreneurship, homeownership, investing, fatherhood, relationships, mental wellness and legacy.
What happens after the honeymoon matters just as much as what happens at the altar.
THE GROOM’S EDIT
A rotating edit of things we think are worth his attention:
The Suit. The Watch. The Fragrance. The Shoes. The Barber. The Car. The Hotel. The Restaurant. The Destination. The Bottle. The Bag. The Experience.
Some will be investment pieces. Some will be discoveries. Some will simply be incredibly cool. All will earn their place.
MEN TO KNOW
We also want to meet the men shaping what’s next.
Designers. Chefs. Hoteliers. Entrepreneurs. Athletes. Artists. Fathers. Photographers. Barbers. Perfumers. Travellers. Community leaders. Creatives. Grooms.
Men from different cultures, professions, generations and perspectives.
Not simply because of what they wear, but because of what they’re building, changing, creating and leaving behind.
THE MODERN GROOM
For the wedding. For the honeymoon. For the boardroom. For the weekend. For the next chapter.
Because the modern groom isn’t an accessory to the wedding.
He’s half the story.
